Capital City Roofing's Brad Strawbridge Featured in Forbes on Helping Customers Fight Fraud

Capital City Roofing founder and CEO Brad Strawbridge was featured in Forbes, contributing to an expert panel published by the Forbes Business Council: "Practical, Effective Ways Businesses Can Help Customers Fight Fraud."

The panel posed a timely question to business leaders: how can a company actively help its customers avoid being defrauded? Brad's answer reframes the problem away from technology and toward something every business can control, the pattern of its own communication.

Brad's Contribution: Set Verified Communication Patterns

The strongest fraud defense isn't more technology. Instead, it's verified communication patterns customers learn to expect. Tell customers exactly how, when and through what channels you'll contact them. Never deviate. Then, when fraud attempts arrive, they don't match the pattern. Customers will spot the difference because you trained them to. Predictability is the new security.

Why This Matters In Roofing

Few industries see more of this than roofing. After a storm, homeowners are targeted by door knockers claiming to be "sent by your insurance," spoofed texts demanding deductible payments, and high-pressure callers posing as contractors or adjusters. The confusion is the point. Fraud thrives when a homeowner has no baseline for what legitimate contact looks like.

Brad's principle flips that. When a company sets a predictable rhythm for how it reaches out, when, and through which channels, anything that breaks the pattern becomes easy to spot.

How Capital City Roofing Puts It Into Practice

The advice Brad shared in Forbes is the same standard we hold ourselves to:

• Documented, scheduled contact. Inspections, estimates, and project updates are scheduled and confirmed in advance, never sprung on you with manufactured urgency.
• A known point of contact. You always know who you are working with, and you can call our office line back to verify any message: 470-ROOF-ATL.
• Everything in writing. Photo-documented inspections and transparent written estimates keep the facts on paper, not in a high-pressure pitch at your door.
• No surprise payment demands. Legitimate roofing work follows a documented agreement, not an unexpected text asking you to pay a deductible on the spot.

Predictability protects people. That holds whether you are guarding against a data breach or a storm-chasing scam in your driveway.

Questions That Break a Scammer's Script

You do not need to be a security expert to use Brad's principle at home. After a storm, a few simple questions are usually enough to make an unverified contact fall apart on the spot:

• Who are you with, and what is the main office number I can call back to reach you?
• Did I schedule this visit, or did you arrive unannounced after the storm?
• Will you put the full scope and price in writing before I agree to anything?
• Are you asking me to pay a deductible or sign over my insurance claim right now?

A legitimate contractor welcomes every one of those questions and answers them in writing. A scammer needs you to skip them. Setting your own verified pattern, a known number, a scheduled visit, a written estimate, is how you take that advantage away before it ever reaches your wallet.

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