The Coach Yu Show: Brad Strawbridge on Trust, Reputation, and Why He Fired Every Marketing Agency
In a 40-minute conversation with Dennis Yu, Brad Strawbridge explains why he fired every marketing agency, brought everything in-house with AI, and grew Capital City Roofing from zero to $10M in under two years.
Capital City Roofing founder and CEO Brad Strawbridge sat down with Dennis Yu on The Coach Yu Show for a nearly 40-minute conversation covering AI, SEO, trust, faith, and what it really means to build something that lasts.
Why Brad Fired Every Marketing Agency
Brad's journey with marketing agencies followed a pattern every home service business owner recognizes: big promises on the sales call, fancy pitch decks, guaranteed results - then months of excuses, recycled strategies, and invoices for work that couldn't be verified.
His Facebook post about the experience struck a nerve with contractors across the industry. The answer wasn't finding a better agency. It was bringing everything in-house.
Brad started learning digital marketing himself - watching YouTube tutorials, running ChatGPT audits on his own website, and using AI to do what those agencies never could: move fast, stay accountable, and actually produce results.
From Zero to $10M With the Right People
Capital City Roofing went from zero to $3 million in year one and is on track to hit $10 million in year two. But Brad's core message isn't about tactics - it's about choosing the right people over the right tools.
Before roofing, Brad was a pastor leading communities and a regional manager overseeing $50 million in P&L operations with 150-200 employees. He brought that same leadership philosophy to Capital City Roofing: find people who share your values, give them real opportunities, and build systems that let them succeed.
Building Something That Lasts
The conversation goes deeper than business strategy. Brad and Dennis discuss legacy, faith-driven purpose, and why urgency matters. As Brad puts it: the best time to think about your funeral is today - not in a morbid way, but to create urgency around the legacy you're building right now.
That philosophy drives everything at Capital City Roofing - from the Feeding the Future Project that feeds children with every roof we replace, to the licensing model that gives other contractors the same systems and support that built a $10M company.
What This Means for Capital City Roofing Customers
Bringing marketing in house was not only a business decision - it reshaped the customer experience. Because Capital City Roofing controls its own systems end to end, homeowners get faster responses, consistent follow-up, and honest, verifiable information instead of recycled agency talking points.
That accountability runs through every roof. When you request a free 27-Point Inspection, the same operational discipline Brad describes in this conversation is what produces the photo-documented report, the transparent estimate, and the clear next step - whether you are in Alpharetta, Sandy Springs, Roswell, Duluth, Suwanee, or anywhere across metro Atlanta and Greater Nashville.
Who Should Watch This Episode
This conversation is for roofing and home service owners tired of paying agencies for results they cannot measure, contractors curious about how AI fits into a real operation, and anyone interested in building a values-driven company that lasts. Brad's mix of operational rigor and faith-driven purpose makes it a different kind of business conversation.
Watch the full conversation above, or read the BlitzMetrics feature article.
Brad Strawbridge
Founder & CEO · Forbes Business Council Member • RT3 & NRAP Board of Directors • GAF Master Elite® • CertainTeed ShingleMaster™ • NRCA Residential & Workforce Development Committees
Brad Strawbridge is the Founder and CEO of Capital City Roofing, bringing over a decade of hands-on expertise to the industry. He is an official member of the Forbes Business Council, the invitation-only community for vetted senior-level business leaders, and serves on the Boards of Directors of the Roofing Technology Think Tank (RT3) and the National Roofing Apprenticeship Program (NRAP). A member of the National Roofing Contractors Association (NRCA), Brad has been appointed to the NRCA Residential Roofing Committee and the NRCA Workforce Development Committee, helping set national standards for installation quality and the future of the roofing labor force. Under his leadership, Capital City Roofing has achieved elite certifications held by fewer than 1% of contractors nationwide.
