
Brad Strawbridge Featured on Titans of Industry Podcast

Recognized as a trailblazer in roofing and home services, Brad Strawbridge sits down with Titans of Industry.
The prestigious Titans of Industry podcast recently invited Brad Strawbridge to share his journey from retail leadership in big-box home improvement to founding one of the Southeast’s fastest-growing roofing companies.
From Big Box to Big Roofs: Brad's background running multi-million dollar districts for Lowe's Companies gave him a unique perspective on supply chain, customer service at scale, and leadership. Taking those principles and applying them to residential and commercial roofing was the catalyst for Capital City Roofing.
Industry Disruption: The host pressed on what the future holds for the roofing trades. From manufacturer partnerships with GAF and CertainTeed to fighting against storm chaser stigmas, the episode is filled with high-level insights into standardizing quality across the contracting world.
Click the link below to stream the entire episode on Spotify.
From Big-Box Retail to Roofing
The Titans of Industry episode traces an unusual path into the roofing trade. Before founding Capital City Roofing, Brad Strawbridge ran multi-million dollar districts for a national home-improvement retailer, an experience that shaped how he thinks about supply chain, customer service at scale, and leadership. The interview explores how those enterprise disciplines transfer surprisingly well to residential and commercial roofing, an industry where many operators have never had exposure to structured operations.
That background is the lens for the rest of the conversation. Running large retail territories means living inside systems for inventory, staffing, and customer experience every day. Applying that mindset to a roofing company in markets like Atlanta, Alpharetta, and Roswell is what allowed Capital City Roofing to standardize quality rather than treat every job as an improvisation.
Standardizing Quality in a Fragmented Trade
The host presses on the future of the roofing trades, and the discussion turns to a real industry problem: inconsistent quality and the lingering stigma of storm chasers who arrive after a hailstorm and vanish afterward. Brad's answer leans on manufacturer partnerships and verifiable credentials as the antidote. Capital City Roofing holds dual GAF Master Elite and CertainTeed ShingleMaster Premier certification, a pairing fewer than one percent of contractors achieve, which ties the company's workmanship to standards that outlast any single project.
The episode is useful on two levels. For homeowners, it explains why credentials and process matter when choosing a contractor, and why a company built on retail-grade systems behaves differently from a transient operator. You can see those standards firsthand through a free 27-point inspection. For other roofers, the conversation previews the thinking behind the Capital City Roofing Licensing Platform, a franchise alternative that packages this operating approach for owners who want structure without starting from zero. Stream the full episode for a clear look at how disciplined leadership translates into a better roofing experience. The conversation also underscores why so many homeowners across Atlanta, Sandy Springs, and Marietta now treat verifiable credentials and a documented, photo-backed process as the baseline for hiring a roofer rather than a nice-to-have extra. If you would like to experience that standard on your own home, a drone-flown free 27-point inspection is the simplest place to begin, and the contact page is open for any questions first.

Brad Strawbridge
Founder & CEO · Forbes Business Council Member • RT3 & NRAP Board of Directors • GAF Master Elite® • CertainTeed ShingleMaster™ • NRCA Residential & Workforce Development Committees
Brad Strawbridge is the Founder and CEO of Capital City Roofing, bringing over a decade of hands-on expertise to the industry. He is an official member of the Forbes Business Council, the invitation-only community for vetted senior-level business leaders, and serves on the Boards of Directors of the Roofing Technology Think Tank (RT3) and the National Roofing Apprenticeship Program (NRAP). A member of the National Roofing Contractors Association (NRCA), Brad has been appointed to the NRCA Residential Roofing Committee and the NRCA Workforce Development Committee, helping set national standards for installation quality and the future of the roofing labor force. Under his leadership, Capital City Roofing has achieved elite certifications held by fewer than 1% of contractors nationwide.



