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Brad Strawbridge is the founder and CEO of Capital City Roofing, a full-service roofing company serving the Greater Atlanta area. He is also the co-founder and CEO of BuilderLync, Inc, as well as the founder and Chairman of Feeding the Future Project Inc.
He is known for building and scaling companies using the Entrepreneurial Operating System (EOS), as outlined in Traction by Gino Wickman, leveraging technology and artificial intelligence to drive operational excellence, sales performance, and customer experiences documented at every step.
Brad is an official member of the [Forbes Business Council](https://councils.forbes.com/forbesbusinesscouncil), the invitation-only, vetted community for senior-level business leaders and executives. Membership is evaluated against verified business success, demonstrated leadership, and a record of meaningful contribution to the industries members operate in. The credential reflects the operational track record across Capital City Roofing, the Capital City Roofing Licensing Platform, BuilderLync, and the Feeding the Future Project.
Brad serves on the **Board of Directors of the [Roofing Technology Think Tank (RT3)](https://rt3thinktank.com)**, the roofing industry's leading technology innovation group bringing together forward-thinking contractors, manufacturers, and tech companies to drive modernization. He also serves on the **Board of Directors of the National Roofing Apprenticeship Program (NRAP)**, helping shape the national framework for recruiting, training, and credentialing the next generation of roofing professionals. Both appointments place Brad at the table where industry-wide standards on technology adoption and workforce development are being set.
Brad is an active member of the [National Roofing Contractors Association (NRCA)](https://www.nrca.net/), the roofing industry's most respected professional organization, representing roofing professionals across the United States since 1886. He has been appointed to serve on two influential NRCA committees:
- **Residential Roofing Committee** - identifies issues affecting residential roofing contractors and develops recommendations for new programs that support the residential trade. - **Workforce Development Committee** - helps the industry address labor shortages by developing recruitment tools, training pathways, and career-awareness initiatives that promote roofing as a desirable career path to young adults, parents, educators, and other influencers. The committee's work shapes national programs including NRCA ProCertification®, Training for Roof Application Careers (TRAC), and partnerships with SkillsUSA and CTE schools.
Brad's committee appointments reflect a national-level commitment to raising industry standards, improving consumer protection, and building the next generation of roofing professionals.
Strawbridge founded Capital City Roofing with a focus on residential and commercial roof replacements, storm damage restoration, and complimentary inspections. The company differentiates itself through elite manufacturer certifications and advanced technology, including instant estimating tools and AI-driven sales, marketing, and customer communication systems.
Founded in May 2024, Capital City Roofing scaled to a multi-million-dollar operation within its first year. Strawbridge attributes this growth to disciplined EOS execution, aggressive automation, and a customer-first operating philosophy. Building on this foundation, he created a licensing and lead-generation model that enables roofing and home-service contractors to leverage Capital City Roofing's proprietary AI systems, marketing infrastructure, sales processes, and operational playbooks.
Prior to founding Capital City Roofing, Strawbridge spent more than a decade with Lowe's Companies, Inc., holding senior leadership roles including General Manager and District Manager of In-Home Services. He later served as Director of Service for a well-established commercial roofing company in the Atlanta metro area.
Brad Strawbridge is the Founder, President, and Chairman of the Feeding the Future Project (FFTFP), a mission-driven organization dedicated to creating sustainable, long-term impact through charitable outreach, community partnerships, and resource mobilization.
Brad and his wife, Tiffany, are actively involved in the Alpharetta community and participate in organizations including the Alpharetta Business Association, Atlanta Apartment Association, Georgia Manufacturing Alliance, Adventures in Recovery, and Repairs Ministries.
We don't just build roofs;
we build trust.Every shingle we drive is a promise kept to a homeowner or business owner who is counting on us.
Brad Strawbridge
Brad has built his career around understanding roofing systems at every level, from residential repairs to large-scale commercial and multi-family installations. His expertise spans storm damage restoration, insurance claim navigation, and operational excellence.
Under Brad's leadership, Capital City Roofing operates using the Entrepreneurial Operating System (EOS), ensuring clarity, accountability, and consistent execution across all teams and territories.
Brad holds board appointments and committee seats at the organizations that set national standards for the American roofing industry, including the National Roofing Contractors Association, the Roofing Technology Think Tank (RT3), and the National Roofing Apprenticeship Program (NRAP). Each appointment shapes how the trade trains its workforce, adopts new technology, and protects the consumer.
RT3 is the roofing industry's leading technology innovation group, bringing together forward-thinking contractors, manufacturers, and technology companies to drive modernization across the trade. The board appointment places Brad at the table where industry-wide standards on technology adoption are being set.
NRAP shapes the national framework for recruiting, training, and credentialing the next generation of roofing professionals. Combined with Brad's NRCA Workforce Development Committee appointment, the board seat places him at the center of how the industry is solving its labor pipeline.
Identifies issues affecting residential roofing contractors and develops recommendations for new programs that support the residential trade and elevate consumer protection standards.
Develops industry-wide recruitment tools, training pathways, and career-awareness initiatives that promote roofing as a desirable profession, shaping NRCA ProCertification®, TRAC, SkillsUSA, and CTE partnerships.
In partnership with BuilderLync, Brad has positioned Capital City Roofing for sustainable growth while maintaining the company's core values. He holds an equity stake in BuilderLync, aligning the company's interests with long-term success and innovation in the construction industry.
Beyond business, Brad is deeply committed to giving back through the Feeding the Future Project, a philanthropic initiative focused on addressing food insecurity and supporting communities in need.
Capital City Roofing is one of several companies and initiatives Brad founded or co-founded.
Story, mission, certifications, and the operational systems Brad built.
Brad's alternative to the traditional roofing franchise model.
The CRM and operating system Brad co-founded for contractor businesses.
The 501(c)(3) Brad founded for community impact and resource mobilization.
Brad's response to Roofing Contractor on the five franchise due-diligence questions.
Brad's 1851 Franchise interview on CRM choice for franchisor systems.
Join the Capital City Roofing team and build your career with the fastest-growing roofing company in the Southeast.
Experience the difference of working with a team that treats every roof like it's our own.
