Brad Strawbridge Speaking at the Business411 Roofing Sales Department Workshop

Capital City Roofing founder and CEO Brad Strawbridge has been selected as a featured speaker at the Business411 Roofing Sales Department Workshop, a 3-day intensive for roofing sales leaders and business owners running July 29-31, 2026.

The workshop is produced by Business411, one of the roofing industry's leading sales training organizations. The event brings together top roofing operators, sales managers, and business owners for hands-on sessions on building, scaling, and optimizing a roofing sales department from the ground up.

What Brad Brings to the Stage

Brad's presentation draws from the operational playbook that built Capital City Roofing from startup to a $10M run rate in under two years, and the same system that now powers the Capital City Roofing Licensing Platform.

Key topics Brad will cover:

• Systems-first sales management. How to remove the founder from every sales conversation without losing close rate. The same philosophy Brad brought from managing multi-million-dollar Lowe's districts into residential and commercial roofing.
• Technology as a sales multiplier. How BuilderLync and AI-driven workflows let a lean team outperform larger competitors on speed-to-lead, follow-up consistency, and proposal quality.
• Building a sales department that scales. The infrastructure that lets Capital City Roofing's licensed partners in Nashville and Charleston deploy the same customer experience as the flagship Atlanta operation from day one.
• Metrics that matter. Which KPIs actually predict roofing sales growth and which ones just look good on a whiteboard.

Why This Workshop Matters

Most roofing companies hit a ceiling between $3M and $5M. The bottleneck is rarely leads. It is almost always the absence of a real sales department. The owner is still the best closer. New reps churn because there is no onboarding system. Follow-up is inconsistent because there is no CRM discipline. Marketing generates interest that dies on the vine because nobody owns the pipeline.

The Roofing Sales Department Workshop is designed to fix all of that in three days: recruiting, onboarding, compensation structures, CRM implementation, follow-up sequencing, and accountability systems.

Brad's perspective is particularly relevant because he solved these problems at scale and then packaged the solution into a licensable model. He is not speaking from theory. He is presenting the exact architecture that Capital City Roofing uses every day.

Event Details

• Event: Roofing Sales Department Workshop
• Host: Business411
• Dates: July 29-31, 2026
• Format: 3-day in-person intensive
• Speaker: Brad Strawbridge, Founder and CEO, Capital City Roofing

Reserve Your Spot

Seats for the workshop are limited. Register through Brad's link to secure your spot:

Reserve your spot at the Roofing Sales Department Workshop

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Want to learn more about the system Brad will be presenting?

• Capital City Roofing Licensing Platform
• Why We Built a Licensing Model Instead of a Franchise
• BuilderLync CRM
• Brad Strawbridge

How to Use This Guidance Before You Schedule Work

The most useful roofing content should help you make a better decision before a contractor is standing in your driveway. For brad strawbridge speaking at the business411 roofing sales department workshop, the right next step is to separate visible symptoms from the full condition of the roofing system. Shingle wear, soft metal damage, lifted seams, stained ceilings, clogged valleys, aging pipe boots, and poor ventilation can point to different causes. A short walkthrough may catch the obvious issue, but a documented inspection gives you a stronger basis for deciding whether repair, replacement, maintenance, or insurance documentation is the correct path.

Capital City Roofing looks at roof condition, contractor selection, installation standards, documentation, warranty clarity, and next steps. That matters because a roof is not just the surface material. It is a full assembly that includes decking, underlayment, flashing, fasteners, penetrations, ventilation, gutters, drainage paths, and the workmanship details that decide whether the system performs through Georgia heat, wind, hail, and heavy rain. A beautiful roof can still fail early if the small details are ignored. A modest repair can also outperform a rushed replacement when the inspection proves the system still has service life left.

Homeowners, HOA boards, property managers, and commercial owners should ask for clear photos, plain-language findings, manufacturer-backed options, and a written scope before authorizing work. You should know what is urgent, what can be monitored, what affects warranty coverage, and what documentation may be needed if storm damage or an insurance claim is involved. You should also understand the difference between cosmetic wear, functional damage, and installation defects.

Our recommended approach is simple: document first, decide second. Start with a roof inspection that produces usable evidence, not a vague opinion. Review the findings with a certified roofing professional. Compare repair and replacement paths based on risk, budget, timing, and long-term value. If the roof needs work, choose a contractor with verified manufacturer credentials, local references, safety discipline, and a process that keeps you informed from the first call through final cleanup.

Capital City Roofing serves residential, commercial, and multifamily clients across metro Atlanta with GAF Master Elite, GAF Commercial Certified, CertainTeed ShingleMaster Premier, GenFlex Commercial Certified, Google Guaranteed, NRCA Member, RT3 Member, and Roofing Alliance Guarantor Member credentials. If this topic sounds like the situation you are facing, schedule a free 27-point inspection or contact the team for a direct recommendation based on the actual condition of your roof.