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Philanthropy at Scale: The Feeding the Future Project
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Press Release

Philanthropy at Scale: The Feeding the Future Project

Brad Strawbridge
Brad Strawbridge
January 10, 20263 min read

How Capital City Roofing’s CEO founded a nonprofit to systemically address food insecurity.

Success is meaningless without impact. US Times recently highlighted Capital City Roofing CEO Brad Strawbridge for his philanthropic dedication in founding the Feeding the Future Project (FFTFP), an organization fundamentally addressing community food insecurity.

Purpose Driven Enterprise: Capital City Roofing operates under the belief that community enrichment is a non-negotiable metric of success. The spotlight focused on the mobilization of corporate resources-time, logistics, and capital-into direct action capable of serving the most vulnerable in the Southeast.

Empowering Local Communities: Rather than just making financial donations, the team actively leads the logistics in packaging, storing, and delivering sustenance to localized pantries and families in need.

Discover the full US Times coverage by clicking the external link, and see how you can get involved today.

A Nonprofit Built for Direct Impact

The US Times coverage spotlights the Feeding the Future Project, the nonprofit founded by Capital City Roofing CEO Brad Strawbridge to address community food insecurity. What sets the effort apart, according to the feature, is its hands-on structure. Rather than limiting involvement to financial donations, the team leads the logistics of packaging, storing, and delivering food to local pantries and families in need across the Southeast. The organization mobilizes corporate resources, time, logistics, and capital, into direct action aimed at the most vulnerable.

This approach reflects a specific view of what a business owes the community it operates in. Capital City Roofing treats community enrichment as a genuine measure of success rather than an afterthought, and the nonprofit is the clearest expression of that conviction. For residents across metro Atlanta, including Marietta, Roswell, and Alpharetta, it means the company's footprint extends well beyond the roofs it installs.

Why Purpose and Craftsmanship Reinforce Each Other

There is a practical connection between a company's standards on the roof and its conduct in the community. The same accountability that earns dual GAF Master Elite and CertainTeed ShingleMaster Premier certification, a distinction held by fewer than one percent of contractors, tends to show up in how an organization treats the people around it. Customers increasingly want to know that the businesses they hire act with integrity when no one is watching, and sustained philanthropic work is a durable signal of that.

For homeowners, choosing a contractor that reinvests in the community is a way to make a roofing decision count for more than the roof itself. You can learn about the company's standards and approach through a free 27-point inspection or reach the team through the contact page to ask how to get involved with the Feeding the Future Project. The full US Times coverage, linked above, describes the nonprofit's mission and work in greater detail. For homeowners across Marietta, Roswell, Alpharetta, and the broader metro who care where their money goes, choosing a contractor that reinvests directly in the community turns a routine roof replacement into something with a longer reach. A drone-flown free 27-point inspection is a no-pressure first step toward that kind of decision, and the contact page is the place to ask how to get involved with the Feeding the Future Project.

Brad Strawbridge

Brad Strawbridge

Founder & CEO · Forbes Business Council Member • RT3 & NRAP Board of Directors • GAF Master Elite® • CertainTeed ShingleMaster™ • NRCA Residential & Workforce Development Committees

Brad Strawbridge is the Founder and CEO of Capital City Roofing, bringing over a decade of hands-on expertise to the industry. He is an official member of the Forbes Business Council, the invitation-only community for vetted senior-level business leaders, and serves on the Boards of Directors of the Roofing Technology Think Tank (RT3) and the National Roofing Apprenticeship Program (NRAP). A member of the National Roofing Contractors Association (NRCA), Brad has been appointed to the NRCA Residential Roofing Committee and the NRCA Workforce Development Committee, helping set national standards for installation quality and the future of the roofing labor force. Under his leadership, Capital City Roofing has achieved elite certifications held by fewer than 1% of contractors nationwide.

Category: Press Release
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